Business + Customer Experience Strategist
Asija Fulton
Better experiences. Smarter systems. Real results.I help hospitality and experience business owners and nonprofit leaders figure out what's holding their organizations back—and what to do about it.I look at how the organization sustains its work, how people experience its services, and how it operates behind the scenes. By examining those connections, I help leaders identify what needs to change, decide where to focus, and put practical improvements into action.
Free 20-minute discovery call.
WHO I WORK WITH
HOSPITALITY + EXPERIENCE BUSINESSES
Restaurants, bars, cafés, venues, event producers, travel curators, and retreat organizers looking to strengthen business performance, improve customer experiences, and build operations that support sustainable growth.NONPROFITSOrganizations looking to strengthen program effectiveness, improve participant experiences, make better use of resources, and equip their teams with the systems and processes needed to support lasting community impact.
How I Can Help
I examine how customer experience, internal systems, and team capabilities work together—and where changes can improve overall performance.Improve the ExperienceUnderstand what customers and participants experience, identify where expectations aren't being met, and uncover opportunities to strengthen satisfaction, loyalty, and engagement.Improve the SystemsIdentify what's slowing the organization down, evaluate how people, processes, and technology work together, and develop practical solutions that improve performance.Equip the TeamHelp leaders and teams navigate change, build capabilities, and adopt better ways of working—including AI where it adds meaningful value.
WORK WITH ME
BUSINESS EXPERIENCE DIAGNOSTIC
$350
Find what's getting in the way of inquiries, bookings, enrollment, or follow-up—and leave with a prioritized plan to improve one challenge.75-minute session · Two-page action plan · 30-minute follow-upImplementation is separate.WORKFLOW SYSTEMS SPRINT
Starting at $3,500
Improve one important process—from inquiry and booking to registration or follow-up—with practical implementation and team support.One agreed workflow · Implementation · Staff guidance · Handoff documentationAI-READY BUSINESS WORKSHOP
$750 Pilot
Hands-on training to help business owners and nonprofit teams use AI practically and responsibly in everyday work.90 minutes · 10–20 participants · Tailored to hospitality, experience businesses, or nonprofit teams
THE EXPERIENCE BEHIND THE WORK
I founded A-List Staff, a hospitality staffing marketplace, led workforce development programs, and developed systems that connect people with opportunities.That experience shaped how I approach business challenges: by looking at how an organization operates, what people experience, and what teams need to deliver effectively.Today, I bring that perspective to hospitality and experience businesses and community-based nonprofits—helping leaders understand how their challenges connect, identify opportunities for improvement, and decide what changes to prioritize.Good strategy leads to meaningful action.
LET'S MAKE IT WORK BETTER
Know something needs to change, but aren’t sure where to start? Let’s talk about what’s happening in your business or organization—and whether I’m the right partner to help you move forward.
Free 20-minute discovery call.